Our Story
01 — The beginning
1998
Family owned and operated
A company built on one standard: if it doesn't exceed expectations, it doesn't make the cut.
Ultimate Creations InfiniteAloe Inc was founded by Steven Harris as a premium sales and marketing enterprise — focused on importing, designing, and marketing luxury goods and demonstration products that genuinely delivered on their promise. From the beginning, there was only one standard: exceed expectations, or don't sell it.
02 — The discovery
2003
A real problem. A genuine solution.
A chemist. An orphanage in Chile. A search for something that actually works.
In 2003, Steven's nephew Jason Toms joined the product development team. Through international travels and connections, Jason began working with Dr. Sergio Quinones, a Chilean chemist who had been searching for formulations to heal the problem skin of children in the orphanage he owned and operated in Chile. The children suffered from psoriasis and eczema — conditions that standard creams couldn't address. This wasn't a commercial brief. It was a genuine problem that needed a genuine solution.
03 — The formula
2004
18 months in development
Thousands of ingredient combinations. One formula that reaches the deepest layers of skin.
Jason funded the testing of thousands of ingredient combinations. In 18 months, a formula emerged that did two things no standard moisturizer could: it incorporated natural ingredients that genuinely nourish healthy skin, and it delivered them through a method that allowed the aloe and all other actives to reach the deepest layers. InfiniteAloe Everyday Hero Complete Skin Care launched in November 2004. It has been the foundation of the brand ever since.
"Healthy skin is beautiful skin — and we want everyone to feel the confidence to go #skinunfiltered."— The InfiniteAloe mission
04 — The réparneu line
2006
réparneu — anti-aging through nano delivery
The most comprehensive anti-aging formula we've ever created. Launched in Hawaii.
Continued research into anti-aging ingredient delivery led to the réparneu line, launched at the Ala Moana flagship store in Honolulu in June 2006. The Gold Anti-Aging Formula takes the same aloe-first philosophy and adds nano delivery technology — particles 250 nanometers wide — to bring 12 proven anti-aging actives to the cellular level where fine lines, wrinkles, and age spots actually originate. Not the surface. The source.
05 — Today
Today
Family owned. Still the same team.
The same commitment to the same formula. Twenty years and counting.
After Steven Harris passed in 2008, Jason took the reins and continued expanding the product lines to the same exacting standards. UCIA remains a tight-knit, family-owned team that has largely worked together since the early 2000s. Every customer gets personal attention. Every formula carries the same guarantee: effective skin care that exceeds expectations, backed by a 90-day money-back promise. That's been the commitment since 1998. It hasn't changed.
Shop the formulas
Twenty years of aloe-first skin care.
Twenty years of aloe-first skin care.
Start with the formula that started it all.
Complete Skin Care is the product that came from 18 months of testing and a genuine search for something that works. Gold Anti-Aging Formula is where the story went next. Both are backed by a 90-day money-back guarantee.